Do you want your career to take you from New York to Tokyo to Turkey? 探索国际 trade and marketing careers with apparel manufacturers, textile and textile-related manufacturers, retailers, governments, distribution areas, international trade banks, 航运服务.
Fashion is a global industry, but do you know what roles various countries play in 将时尚推向市场? 你如何向不同的文化推销你的品牌? 学习 the basic concepts and principles of global marketing while also exploring the ethical 以及当今行业所面临的社会问题. 您将深入了解全球时尚 brand strategies and discover how to keep current in the ever-evolving global markets. (你 can skip this summer class if you've already taken HIN 131)
这是一个小世界，但你如何向它推销时尚? 这门入门课程 will teach you the basics of international marketing for the fashion industries. 你 will learn the evolution and characteristics of global markets, how to identify global marketing targets, and how to formulate international marketing strategies. 你会 also analyze ethical and social issues affecting the international marketing of fashion 产品.
Pack your passport and take off to exciting international cities! 获得内幕消息 look at the fashion capitals: London, Milan, Paris, Tokyo, Shanghai, Sao Paulo, New 德里等. 学习 how to successfully handle contrasting cultural values, culture shock, non-verbal, oral, and written communication patterns, global etiquette, business, and social customs, as well as how intercultural negotiations can promote the success 全球时尚公司. 画廊